Starting with the upcoming releases (elsewhere 012, 013, 014), I have changed my policy about streaming as described below.
Instead of putting new albums on streaming platforms (like Spotify) immediately upon their release, we will wait to do so for several months until we are able to recoup some of our costs from CD/digital sales via Bandcamp and direct orders.
I changed this policy after having my label's albums on streaming platforms for the past 6 months and observing the results. I was initially optimistic about streaming, expecting mainly positive effects rather than negative ones, such as increased visibility and wider recognition for the artists and my label, and these may have been attained to some extent with the help of our digital distributor. However, the reality is: the more people stream, the less our CD/digital sells, which hurts a small label like ours.
The latest two albums on my label, which started streaming simultaneously upon their releases, have been streamed a lot compared with the past titles, which was great. But in the meantime, the CD/digital sales of these new titles are not doing so great, which is a big concern to me. My conclusion is: streaming can certainly be beneficial but mainly for major labels and big-name artists, and maybe for small labels if they have an extensive catalog already. I vaguely knew these facts, but wanted to see how streaming actually worked with my label for my own experience, and the last 6 months were very helpful for me to understand this.
So, after observing all this for the past 6 months, both positives and negatives, I decided to postpone the streaming of new titles for several months after they are officially released. Also, since we have been putting extra time and money particularly into the upcoming CD projects, including one of which fell through at the very last stage and caused us financial damage, we will need to sell CD/digital albums more than usual to cover the expenses and the loss.
It might be disappointing for you if you prefer streaming, but in order to continue my label without going out of business, I had to make this decision. I hope that you could understand the situation. Once my label has a much larger catalog, I may consider putting new titles on streaming when they are first released again. But until then, I will be careful about streaming.
If we can accumulate some CD/digital sales revenue quickly to cover the production costs, we may consider putting new titles on streaming quicker. So, please buy our new releases as CDs or digital albums if you are hoping to see them on streaming platforms soon. 😉
Also, there is one exception: we will start streaming one track, 'Horizon', from Melaine Dalibert's next solo album 'Infinite Ascent' (elsewhere 012) in early October, prior to the official release of the album scheduled in late October. Also, the label's previous releases that are currently on the streaming platforms will stay there.
Thanks for reading this long note and for your continuing support for my label!